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BROWSE THE
SITE:
Sales
800-791-7811
Fax: 519-668-1384
97 Bessemer Rd., #1
London, ON N6E 1P9
Contact Us
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PRESS RELEASES FOR PUBLICITY
When your business does something
newsworthy, you can inform your local media—daily and weekly newspapers,
local and regional magazines, radio and television stations—so that they, in
turn, can inform your current and potential clients, and anyone else who might
be interested in your news.
Press releases offer free publicity
for newsworthy events, but really should not be treated as “advertisements
in disguise.” The legitimate uses of press releases are many, however, and
can include announcements of: new hires, new products, new services, awards
given, awards received, special events, speaking engagements, office move,
survey results, sponsorship of events, contests, and more. If your releases
are well-written and speak to the needs of the publication or radio/TV station’s
audience, editors are more likely to use your material.
Press releases are written and
presented in a very specific format, an example of which appears below. Your
press release, also called a news release, can be written on your normal
letterhead, with a heading added to indicate its function as a “news
release.” Conventional press releases place the contact name and phone
number on the upper left and the press release date of writing and requested
date of information release on the right of the page, under your company name
and “News Release” heading. If your news relates to something that has
already occurred, you can say “For Immediate Release.” If you are
announcing an event in the future, you can indicate “For Release After (specify
date).”
A concise informative headline a few
lines down—double spaced, in capital letters—tells the editor your news
“in a nutshell.” Your first paragraph describes the whole story in brief
terms, covering the 5 W’s — who, what, where, when, and why/how in two or
three sentences at the very beginning, in case the publication has limited
space to print your news. Then follow with relevant quotes, interesting tid-bits,
benefits to the reader and the reasons your news might be of interest to them.
End your release with all the ways
interested readers can contact you for additional information. Convention
again dictates inserting “–End–” or “–30–” to indicate the
ending and “–More–” to show that your release continues on the next
page.
EXAMPLE OF HOW A PRESS RELEASE IS
ORGANIZED
• Letterhead or special
"News Release" heading
• Contact information for the editor
• Headline in capital letters, double-spaced
• Lead paragraph listing "Who, What, Where, When, Why/how"
(double-spaced)
• Additional information that may prompt interest in a follow-up feature
article
• Information on contacting the company
• The end of the release should be indicated clearly
Heritage Coffee Co., Ltd. • 97 Bessemer Road, Unit 1, London, ON N6E 1P9
NEWS RELEASE
| Contact:
Brian Martell |
For
Immediate Release |
| Phone:
800-791-7811 |
October
31, 2000 |
STUART
DAW NAMED OCS SUPPLIER OF THE YEAR AT NAMA 2000 CONVENTION
Stuart Daw,
President of The Heritage Coffee Company, was named Office
Coffee Service
Supplier of the Year by the National Automatic Merchandising
Association (NAMA).
The announcement came in New Orleans on October 6,
2000 at NAMA’s annual Expo
Banquet by NAMA President and CEO Richard
Geerdes. Daw was presented the award
for his “consistent and significant
support to NAMA and the OCS Industry
through dedicated customer service
and recognized leadership within the
industry.”
Nominations
for the Supplier of the Year award were open to NAMA members
world-wide, with
the final selection made by the NAMA OCS Committee. On
accepting the award, Daw recognized the contribution of Heritage staff for their
high standards in
quality control and technical coffee knowledge. “They were
really responsible
for this achievement,” he asserted.
In a
separate ceremony at the NAMA conference, Stuart Daw also received a
Lifetime
Achievement Award for “50 years excellence in OCS.” This honor paid
tribute
to Daw’s pioneering work in coffee service and for his innovative ideas for
OCS, which he frequently wrote about in the coffee trade media. Examples of
these may be viewed at The Heritage Coffee Company website
www.heritage-coffee.com.
Additional
information about Stuart Daw and The Heritage Coffee Company
may be obtained
by contacting Southern Heritage President Kevin Daw:
1-800-791-7811; or e-mail:
Brian@heritage-coffee.com.
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